Betsy Murray

The franchise business model has long been known for its scalability and structure. However, with evolving consumer expectations, rapidly changing technology, and increasing competition, both franchisors and franchisees must embrace digital transformation to remain competitive. Modernizing your franchise isn’t a…

The rapid rise of artificial intelligence (AI) is reshaping industries across the globe, and franchising is no exception. AI isn’t just about futuristic concepts anymore; it’s a present-day solution transforming how franchises operate, interact with customers, and drive growth. By…

At Tsource, we offer franchise technology optimization services that help businesses uncover hidden inefficiencies and modernize their systems for sustainable growth. Whether you're expanding into new markets or improving day-to-day performance, optimizing your tech stack can give your franchise the…

Key Metrics for Measuring Franchise Technology Performance In franchising (as all business), technology plays a pivotal role in driving efficiency, improving customer experiences, and supporting business growth. However, investing in technology is only the first step. To ensure that these…

Growth is the goal of every franchise brand – but scaling successfully requires more than just adding new locations. It demands an IT infrastructure that can evolve with you. Without scalable IT solutions, even the most successful franchise models can…